SAFETY FIRST
50% of fatalities occur in low-light conditions, especifically in the evening hours. More than 12 million Canadians actively participate in outdoor activities, which makes this issue very pertinent.
50%
Cycling can be dangerous. According to Statistics Canada, almost 7,500 cyclists are seriously injured every year. Among all road incidents, 4% result in serious injuries to cyclists and 2.3% are fatalities. In 2018, 44 cyclists were killed on the road.
Between 2009 and 2018 in Canada, 3,167 pedestrians were killed in road collisions and hundreds of thousands were injured. According to Transport Canada, an analysis of pedestrian collisions revealed that 60% of the pedestrians who were killed
Have you or someone you know
ever been involved in an accident
while cycling on the road?
55% of pedestrian casualties occur at night or in low-light conditions. Often, drivers simply do not see a person until it is too late.
Many people may underestimate the importance of wearing reflective clothing or other reflective materials (reflective tape, reflective armbands, etc.) when walking at night. While reflective clothing does not self-illuminate, it does reflect direct light. Drivers may see the reflection in their headlights at a distance and become aware that a pedestrian is nearby.
A reflective vest is the most common clothing item for enhancing visibility. It is made with high-visibility fluorescent fabric and reflective tape. Reflective tape can reflect light from 300 meters away.
For people who do not like the look and feel of reflective vests, there are reflective armbands or belts—they are convenient and lightweight.
COMBINING SAFETY WITH FASHION
Artistic representation
There are some new LIFE-SAVING outdoor clothing designs. Some sports clothing is made with reflective fabric, and it has become a trend not only because it is fashionable and comfortable but also because it is safe.
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Reflective vests may seem baggy and unfashionable. Armbands and belts have small reflective surfaces and are not efficient in poor lighting conditions or easily seen from high-speed vehicles. Reflective sportswear is an expensive purchase that is not suitable for everyone.
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There is no need to choose between safety and fashion anymore. EcoLight makes clothing visible without compromising style. Forget heavy reflective vests that hinder movement. EcoLight will increase the visibility of any type of clothing, whether it's athletic apparel or a nightgown.